Insight into social success with Virginia Tech Recreational Sports
In the sixth episode of our Digital Success Story series, I talk to Will Trent, the Director of Marketing for Virginia Tech Recreational Sports. Will and his team are leading the way digitally on their campus, and although they don't have the biggest budget, staff, or resources, their creativity and willingness to create content with emotional impact has led to increased engagement, more followers, and real results.
Published April 2020
COVID’s Effect on Social Media
Since the COVID outbreak, how has social media marketing changed? How should you and your organization be evolving? Here are 5 trends I'm seeing and how to put them into practice.
Published April 2020
Insights into Digital Success with a Local Winery.
This is the second of five 5 episodes, all available on YouTube. In this episode, I sit down with Ashli Johnson, the Marketing Director of Old Westminster Winery in Westminster, Maryland. We discuss topics such as:
- how and when to Facebook Live and how it can help achieve true business outcomes,
- how a small business can create and benefit from a strong digital voice,
- how to find inspiration to create content on a daily basis.
Published June 2019
Video production can be a big investment — both time, money and resources. With today’s gig economy and everyone claiming they are a “videographer” it can be an easy race to the bottom to pay for the cheapest video service. Here's what to look for before you work with your next video team.
This post will outline ways to evaluate your current social media and marketing freelancer, agency, or in-house team to ensure that you are getting the best results possible.
In this post we outline questions to help make sure you are getting the high-quality and relevant service(s) you need when hiring a digital practitioner.
The second tip from our guide, 5 Instagram Tactics to Grow Your Small Business
Our first tip for growing your small business in 2017 using Instagram.
Check out Episode 2 of the Official Social Media Recap Show for this week’s dose of digital updates and social media trends! We talked about the latest installment in the battle between Instagram and Snapchat stories as well as how hypertargeting can help you to make the most of your budget when marketing.
This week's share of all things social media-updates, trends, tips, and our featured account of the week.
People who weren’t there can get a chance to listen and experience the content on their own time. It can keep the work alive for weeks, months, and years to come rather than let the content exploration end when the physical talk does.
This year clearly marked the year that Snapchat hit it’s tipping point and reached the masses (67% of their active users are 18–35 year olds). It is no longer seen as a fad or the next best app all the teenagers are using. Snapchat has become the fastest growing social media app growing from 10M active users to 100M active users in less than three years. And if that isn’t a dramatic statistic to convince you, then how about this: Snapchat daily video views increased from 7B daily video views in January 2016 to 10B daily video views at the end of April 2016. 🙉
Recently, we wrapped a recent project for American University. Here, Dan, our editor for the project describes what that post production process looked like and what we can continue to improve on.
How do you create content to tell your story? Be intentional about it.
Whether we use it to our advantage or not, headed into 2016, we as individuals and organizations are media companies. With a camera in our smartphone we can now tell our story (or thoughts, concerns, or feelings) with the push of a button on a variety of platforms that is then amplified to 50 or 5,000 followers. Unfortunately, several organizations haven’t grasped that they are also a media company and need to put out content. Instead, they rely on traditional marketing tactics with a push “buy my product” mentality.
To the average person, organization, or small business, creating content (blogs, images, videos, etc.) that are visually appealing can be difficult. In addition, you have to come up with original ideas that reflect the work and brand of your organization, but also need to present it in a way that is professional and creative. Clean and highly visualized content will grasp the customer’s attention in a split second.
If you are leading (or part of) an organization, be it a business, nonprofit organization, at an institution, or a club, I’m guessing social media is a core responsibility and in the front of your mind daily.
Let’s face it: we don’t answer the phone anymore.
We would rather respond to a text than answer a call from a random number on your phone - or even a call from someone that we know.
Companies are becoming aware of this and are eliminating voicemail capabilities for their employees, effectively saving millions of dollars. An article from Harvard Business Review went as far as saying that voicemail has “become as clunky and irrelevant as Microsoft DOS and carbon paper”.
So what does that mean for the alumni donation phone banks that call thousands of alumni each night?